Critical Lessons on Logo Development

Just when you think you know it all…the client teaches you a new lesson! That was the case with a small business launch Fajen Consulting took on. The research, branding, content development, website development, and social media plates were all set to spin yet the seemingly simplest nugget turn out to deliver the biggest gut punch. It’s Not Complete Until …

When Social Media Bites Back

Social media is like an all-you-can-eat buffet. When you’re feasting on positive comments and compliments about your restaurant, it’s great. But when a few discontented customers fight back with less-than-complimentary critiques, it can feel like social media was designed all along to eat You for dinner.   A recent client experienced just that. Since he opened the doors of his restaurant, the …

Top 5 Social Media Blunders – (Avoiding Weiner’s Mistakes)

Aside from the obvious perils like sending pictures of your body parts over Twitter (Thank you Weiner for the confession), simple social media mistakes can stimie your business’ objectives to use it as a tool that engages, builds relationships and eventually has a bottom-line effect.   1. This is Public Domain Ad exec, Donny Deutsch was the first to bring it up …