Fajen Consulting, LLC was pleased to be recognized by the Iowa chapter of the American Marketing Association (AMA Iowa) and to accept the organization’s 2020 NOVA award for the Best Digital Marketing Campaign.
Through Fajen Consulting’s work with client CLE Productions, judges cited the application of a well-rounded strategy and sound tactics that helped accomplish the campaign objectives. Combining digital marketing channels with traditional branding tactics delivered strong data-driven results.
“The client reached out to us to help improve their brand, their reach, better tell their story, and communicate their expertise in the event production industry with key objectives:
- To increase penetration in both the Iowa and national markets.
- To launch a lead generation initiative online that helps support the new Business Development role.
- To elevate the company as an industry expert and share knowledge with industry professionals.
- To use digital marketing channels to reach, engage, and refer traffic to the company website.
Our team focused on the foundational areas of creating consistency with the brand and design and optimizing the website for SEO and usability. To generate opportunities for new leads, we implemented a lead generation plugin for the user to access gated content to solve challenging issues in event management. We curated expert content on thought-leadership topics related to the industry for blogging and social media,” said Micholyn Fajen, Fajen Consulting founder, and CMO.