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    4 Tactics to Fight Email Marketing Fatigue
    May 7, 2018
    Email fatigue is real. Inboxes are getting bombarded by the hour with more companies mastering marketing automation. Your email marketing strategies must constantly evolve to adapt to how your targeted audience manages their inbox, as well as the type of content they digest. How do you get your email to...
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  • Editorial Calendar
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    How to Build Your Editorial Calendar & Organize Content Strategies
    March 25, 2018
    As both a content curator and marketing strategist, for Fajen Consulting the Editorial Calendar is an essential tool for capturing brainstorming, planning content and executing on the right message at the right time. The benefit of an Editorial Calendar is its multi-function role as a roadmap that outlines expectations, provides...
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    Humility Breeds Success
    February 18, 2018
    I recently spoke to a group of woman leaders about marketing yourself. To do that, I had to start with my own marketing journey. I was introduced to this group of successful women with a lovely recap of where I've been and what I've accomplished and it was so...
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  • Sheryl Sandberg
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    Encourage and Mentor the Masses
    February 5, 2018
    began my marketing career 16 years ago as a far more tentative individual than I am today. Experience has etched me, (and it is still a work in progress) carving me into who I am personally and professionally today. That's why, as a female professional, I found Sheryl Sandberg's...
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    Data on Millennials: Evidence that this lucrative generation is worth the marketing effort!
    December 23, 2017
    Millennials: "Ultra Connected" Generation 41% of the U.S. population belongs to millennials 81% own a cell phone 86% use the internet One-third of their life is spent in front of a computer 60% upload and post photos, videos and review content online They make up one-third of today’s bloggers...
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  • Brand Marketing Fruit 66
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    Capitalizing On Needs: School lunches suck, Fruit 66 tastes good
    October 25, 2017
    Brand Marketing Collides with High-Quality in the School Lunchroom! When companies are consciously driven to deliver beyond expectations, success is bound to follow. It’s not that long ago that Fruit 66, a juice company located in Richmond, VA set out to create a juice product that delivered something different.  But today,...
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    How well do you nurture your client rela
    June 20, 2013
    How well do you nurture your client relationships? Lifecycle marketing matters. These are great tips you can apply now: http://ow.ly/mbFXu
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    What one little company taught us about
    June 14, 2013
    Just when you think you know it all...the client teaches you a new lesson! That was the case with a small business launch we undertook this year. It seemed like the standard launch, all the research, branding, communication, website development  and social media balls were ready for juggling. But what...
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    Tools to enhance your restaurant’s online location
    May 7, 2013
    Developing your online persona When restaurant owners have so many plates spinning, it’s often hard to make time to manage or maintain an online presence. Increasingly essential today, a thriving online presence can have a huge impact on attracting potential business and on your restaurant’s sustainability. More than existing on the...
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    Nutella: Do it like it's your job
    May 11, 2012
    Last month my daughter called home from college and asked me to stop sending her nutella. "I'm eating this stuff like it's my job," she complained. I laughed and then I thought about what her funny little comment revealed. That saying is all about passion, gusto, determination - not just nutella...
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    Just Who's Talkin' About You?
    June 13, 2011
    Monitoring the Buzz For one owner, it happened while the customer was still in the restaurant. As one savvy business owner was monitoring their social media portals, he discovered an unhappy customer was blasting in-the-moment tweets about his establishment's poor service. He immediately identified both the customer still in the building...
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    When Social Media Bites Back
    June 9, 2011
    Social media is like an all-you-can-eat buffet. When you're feasting on positive comments and compliments about your restaurant, it's great. But when a few discontented customers fight back with less-than-complimentary critiques, it can feel like social media was designed all along to eat You for dinner.   A recent client experienced just that....
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    Top 5 Social Media Blunders - (Avoiding Weiner's Mistakes)
    June 7, 2011
    Aside from the obvious perils like sending pictures of your body parts over Twitter (Thank you Weiner for the confession), simple social media mistakes can stimie your business' objectives to use it as a tool that engages, builds relationships and eventually has a bottom-line effect.   1. This is Public Domain Ad exec,...
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    Social Media & Your Business Launch
    June 1, 2011
    Keeping the fires burning - stoking your social media profiles frequently keep you top of mind with influencers.
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    The Cost of Social Media
    August 25, 2010
    Take back the reigns of your social media management...get training.
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