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July 15, 2025I’ve been in this business long enough to remember when building an email campaign meant coding it from scratch, social media strategy consisted of the occasional post, and “automation” was something reserved for enterprise-level budgets. Things have changed...fast. Today, artificial intelligence is no longer an emerging trend. It’s a core part... -
June 30, 2025It's a crowded marketplace. That's why your brand is more than just a logo or a catchy slogan, it’s the driving force behind your business’s identity and success. A well-defined brand helps you stand out, connect with your audience, and build trust over time. Whether you’re launching a new business or...
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May 16, 2025In today's connected world, customer experience (CX) has become one of the most important differentiators for any brand. It’s more than great service. It’s more than helpful tools or clever campaigns. It’s the total sum of every interaction someone has with your company—from the moment they hear your name, to...
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May 16, 2025You’ve invested time, energy, and budget into your brand—but how do you know if it’s working? Spoiler: it’s not just about your logo or color palette. At Fajen Consulting, we work with organizations that sense their brand could be stronger but don’t know where to begin. The key? Getting clear on two...
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May 9, 2025No matter how big or small your business is, your marketing plan is the foundation of how you'll attract, engage, and retain customers. Without a solid plan, your marketing efforts can feel reactive, scattershot, or disconnected from your business goals. At Fajen Consulting, we believe that developing a marketing plan doesn't...
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April 11, 2025In an era where brand differentiation is critical, understanding your company’s Brand Archetype can provide a powerful foundation for success. More than just a marketing tool, Brand Archetypes define your company’s core personality, shaping how you communicate, engage, and evolve over time. At Fajen Consulting, we specialize in guiding businesses through...
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February 27, 2025Why Online Reviews and Reputation Management Are the New Power Players in Digital Marketing The digital landscape has evolved. First, brands realized an online presence was essential. Then, they saw how digital visibility could drive sales and spark innovation. Now, the game has shifted again—how your brand appears in search results...
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September 14, 2024Seasonality and campaign timing are key to smart budgeting. Demand fluctuates across industries (and if you’re a CMO, you should know yours). Align your marketing efforts with peak seasons, product launches, and key promotions to maximize impact and ROI. One of the most common questions we get as marketing consultants...
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July 14, 2023For too many companies this is a painful and confusing equation as they try to balance revenue, returns, and sales forecasts. But the equation is easier than you think and it starts with knowing what industry standards for marketing budgets look like. Hey CMO's! Ready for 2024? Read our Calculating a...
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October 1, 2021The American Marketing Association's Iowa Chapter awarded Des Moines marketing firm, Fajen Consulting, two first-place wins for marketing and branding campaigns in May 2021 at the annual AMA Iowa NOVA awards event. Each year, AMA Iowa recognizes top marketing companies and agencies across the State. Fajen Consulting won two marketing awards...
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May 26, 2020Fajen Consulting, LLC was pleased to be recognized by the Iowa chapter of the American Marketing Association (AMA Iowa) and to accept the organization's 2020 NOVA award for the Best Digital Marketing Campaign. Through Fajen Consulting's work with client CLE Productions, judges cited the application of a well-rounded strategy and sound...
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May 7, 2020For years content marketing leaders preached about making our brands more authentic, more genuine. And just when brands like Hershey’s and Apple thought they were nailing it, in walked a new stay-at-home world and pandemic that brought markets, small businesses, and people to their kneesBut it also changed how consumers...
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April 5, 2019Discovering the Secret Sauce of the Hustle This week I was interviewed by a publication about Entrepreneurial Women in Business. What I think I liked most about the experience was that it forced me to consider the efforts that got me here in my career, how I stay focused, who the...
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March 27, 2019Students are hungry learners! And their energy is contagious! We discovered during a speaking engagement with the American Marketing Association of Iowa, that undergraduate college students are taught the basics of SEO and Digital Marketing, but in an ever-changing online landscape, they need more in-depth training on the trends, how to...
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February 25, 2019Take back the reigns of your social media management...get training.
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September 1, 2018Google crawl budgets can drive your placement in search results or be a detriment to users finding your products or services. If you're one of the many people who own a business then you're likely well aware of the constant struggle to succeed. Your website is a critical component to that...
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May 7, 2018Email fatigue is real. Inboxes are getting bombarded by the hour with more companies mastering marketing automation. Your email marketing strategies must constantly evolve to adapt to how your targeted audience manages their inbox, as well as the type of content they digest. How do you get your email to stand...
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March 24, 2018As both a content curator and marketing strategist for Fajen Consulting, the Editorial Calendar is an essential tool for capturing brainstorming, planning content and executing on the right message at the right time. The benefit of an Editorial Calendar is its multi-function role as a roadmap that outlines expectations, provides clear...
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February 17, 2018I recently spoke to a group of woman leaders about marketing yourself. To do that, I had to start with my own marketing journey. I was introduced to this group of successful women with a lovely recap of where I've been and what I've accomplished and it was so kind....
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February 5, 2018began my marketing career 16 years ago as a far more tentative individual than I am today. Experience has etched me, (and it is still a work in progress) carving me into who I am personally and professionally today. That's why, as a female professional, I found Sheryl Sandberg's book,...
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December 23, 2017Millennials: "Ultra Connected" Generation 41% of the U.S. population belongs to millennials 81% own a cell phone 86% use the internet One-third of their life is spent in front of a computer 60% upload and post photos, videos and review content online They make up one-third of today’s bloggers 75%...
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October 24, 2017Brand Marketing Collides with High-Quality in the School Lunchroom! When companies are consciously driven to deliver beyond expectations, success is bound to follow. It’s not that long ago that Fruit 66, a juice company located in Richmond, VA set out to create a juice product that delivered something different. But today, just...
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June 14, 2013Just when you think you know it all...the client teaches you a new lesson! That was the case with a small business launch Fajen Consulting took on. The research, branding, content development, website development, and social media plates were all set to spin yet the seemingly simplest nugget turn out to...
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May 7, 2013Developing your online persona When restaurant owners have so many plates spinning, it’s often hard to make time to manage or maintain an online presence. Increasingly essential today, a thriving online presence can have a huge impact on attracting potential business and on your restaurant’s sustainability. More than existing on the Internet,...
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May 10, 2012Last month my daughter called home from college and asked me to stop sending her nutella. "I'm eating this stuff like it's my job," she complained. I laughed and then I thought about what her funny little comment revealed. That saying is all about passion, gusto, determination - not just nutella (which...
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June 13, 2011Monitoring the Buzz For one owner, it happened while the customer was still in the restaurant. As one savvy business owner was monitoring their social media portals, he discovered an unhappy customer was blasting in-the-moment tweets about his establishment's poor service. He immediately identified both the customer still in the building and...
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June 9, 2011Social media is like an all-you-can-eat buffet. When you're feasting on positive comments and compliments about your restaurant, it's great. But when a few discontented customers fight back with less-than-complimentary critiques, it can feel like social media was designed all along to eat You for dinner. A recent client experienced just that. Since...
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June 7, 2011Aside from the obvious perils like sending pictures of your body parts over Twitter (Thank you Weiner for the confession), simple social media mistakes can stimie your business' objectives to use it as a tool that engages, builds relationships and eventually has a bottom-line effect. 1. This is Public Domain Ad exec, Donny...
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June 1, 2011Keeping the fires burning - stoking your social media profiles frequently keep you top of mind with influencers.
