Full-Service Marketing Company in Des Moines, Iowa
marketing services – strategies and tactics unique to you
What does full-service marketing mean? It means we handle your project from start to finish. But before all of that, we dig deep to consider all the unique aspects of your business, its critical data and the insights from your industry to develop a customized plan that apply only the marketing services and solutions you need.
From the marketing research and planning, to the creative design and tactical deployment of all your strategies, our campaigns are well executed because they take a full-scope approach.
Our strategists take to heart your vision and learn about your goals to deliver innovative marketing services and solutions that drive growth and ignite awareness.
Fajen Consulting works to ensure that your brand gets noticed and that your strategies deliver results.
- Discovery & Research
- Marketing Planning
- Marketing Strategy Development
- Brand Development
- Content Marketing
- Messaging Hierarchy
- Editorial Calendar & Content Strategy
- Email Marketing
- Social Media Training & Management
- Reputation Management
- Public Relations & Media Planning
web + mobile solutions
- Website Audit & Assessments
- Website Development & Responsive Design
- Search Engine Optimization (SEO)
- Digital Marketing
search engine optimization
Technology has forced an evolution in marketing. The digital playground is heavy-laden with competition. It creates increased marketing challenges for brands and organizations looking to keep pace and drive awareness in an ever-evolving search landscape.
For our clients, it means continually adapting marketing playbooks to compete.
Over 80% of internet users now own a smartphone and mobile has overtaken desktop internet consumption. (Estimates place mobile at 70% of global internet usage; desktop usage is now decreasing as mobile replaces it.)
local search & SEO strategiesThis is where SEO converges with content marketing, social media, usability, page structure and more to change the way we position our brands. But even more evolutionary is the new way search dominates our users’ mobile lives in ways companies weren’t prepared for in their traditional marketing plans.
Enter voice assistance, local search, and topic clusters where natural language dominates. The tide of SEO is ever-changing.
Therefore, SEO should be in constant evolution and maintenance, not a complacent, end-point destination. We believe we must continually be hungry to learn more and remain at the forefront of SEO alongside the ever-changing tide of SEO.
“When I first began to understand how SEO dominates the digital world as a marketer, a passion to share it with every one of my clients caught fire. Too many companies build websites and marketing plans without strict attention to this critical ingredient. My aim is to share everything we know about SEO and change that!”
How can you improve your Search Engine Optimization? There are a variety of tactics, according to our friends at Google, your online presence can use to move the needle and improve page rank, your placement on a Search Engine Results Page and increase your role as an authority on your industry subject.
We’re proud to be Search Engine Optimization geeks! These backend algorithms get us excited and we’re always working to research and adjust your keywords, improve your content and manage your authority online to get you noticed by online users looking for your products or services.
Let’s start talking about how to optimize your website.