experience
a little about the work we do and our great clients
We are a full-service marketing company, boutique-like in size, large in impact. Discover how our marketing experience and strategies can deliver a competitive advantage.
Top 8 reasons companies hire us to be their strategic marketing arm...
- Deliberate in offering streamlined, cohesive marketing plans and tactics that effectively reach target audiences and deliver strong conversion rates.
- Thorough in that we value execution and analysis of research prior to recommending how you should spend your larger marketing budget.
- Involved in your business. We don’t pass along efforts to junior associates. You have us from beginning to end.
- Adaptable to shifts in the business model and new tactics that help better reach audiences and propagate the marketing message.
- Responsive with fresh ideas and content that directly target and engage your audience.
- Focused on planning for you and not the long-term revenue generation for the agency’s business.
- Integrated in that we pull in experts from all relevant planning fields, including your internal team. This integration provides a more custom approach from that of a typical agency because we are not limited in resources.
- Lean, allowing us to eliminate unnecessary overhead costs to deliver greater value and transparent costs throughout your project.
Effective strategies are built on experience.
We've tackled a wide breadth of marketing challenges from a variety of clients across various industries.
From start-ups and new product launches to full-scale marketing campaigns website development projects, our team has the expertise to see through the challenge and apply research, solutions and innovation to every unique situation.
We are selective with the projects we take on so we can make yours our priority. That's why clients hire us over agencies. We don't hand off to interns or outsource to third parties; when you hire Fajen Consulting, you get us!
Client Work
Inspiring, shifting the bar, elevating brands and creating messages, designing digital experiences that tell a story are the foundation of the award-winning marketing solutions we develop for our clients.
marketing services
It starts with understanding your business challenges. We'll help you navigate through a solid marketing plan to hit your business goals!
branding + design
Ideas are great, but we believe it also has to look stellar to attract new business. That's why we work to build your brand and design communications that sell!
web + mobile solutions
Large or small, we design websites that are responsive, improve your users' experience and meet the optimization needs of today's search engines and technology.
client success stories
We love our clients! Our award-winning marketing solutions work because we listen first and pledge a commitment to make you more successful!
Because we work with clients big and small, B2B and B2C, and those with complex challenges, we're always excited about finding creative ways to deliver results.
Here are just a few of our client case studies that presented fun marketing challenges and the ability for our teams to dig in and apply unique and innovative marketing solutions.
Championing for a Healthier, Nicotine-free Iowa
Client
Above + Beyond Cancer
Industry
Health-related Nonprofit
Situation
The Cold Turkey Challenge is a nicotine cessation initiative meant to unify Iowa's rural communities to breathe in a renewed, smoke-free focus on the health and well-being of its citizens to build a stronger Iowa.
The Reichardt Family Foundation in conjunction with Above + Beyond Cancer wanted to create a nicotine-cessation contest for Iowa small towns with populations under 5,000. This challenge aimed to help nicotine users in Iowa rural communities feel supported, encouraged, educated while helping their community thrive as the winning community would receive $50,000 for designated community improvement projects.
Solution
Our team created a brand identity, health and wellness resources, campaign materials, and tools to help communities promote and manage the campaign. Alongside those initiatives, we launched a social media campaign. Engaging legislators, media, and residents was an important way to educate our State.
We're proud to report 100% of participating smokers successfully quit during the campaign.
Mount Vernon, Iowa is breathing in the fresh rewards of their successful "quitter!" Their town was the recipient of the $50,000 check presented by the Governor of the State of Iowa at a celebration at the State's capitol.
Branding a Smarter Snack
Client
Dalisay Pili Nuts
Industry
Import snack foods
Situation
Launching a new product? How do know who will love it if you don't research it?
We started with intense qualitative and quantitative research to determine market segmentation, product placement and pricing, as well as branding. Our research and creative design prepared the client for the next stage of product development.
Solution
Applying primary and secondary research for product packaging, distribution, exploring broker/dealer relationships and food licensing, we developed a full report with recommendations. Then we applied our findings to a full brand development and product packaging prototype.
Amplifying A Modest Mission
Client
Children and Family Urban Movement, Des Moines, IA
Industry
For nearly 50 years this nonprofit has done the quiet work of helping low-income children and families paint brighter futures through no-cost programming, meals and mentoring.
Situation
As humble servants to their north side urban neighborhoods, CFUM’s zero-cost programming was met with waiting lists and demands for expansion. Truth is, CFUM serves 225 students in three different locations. Rented space and borrowed classrooms helped meet this bourgeoning need, but a new physical space is badly needed. Fajen Consulting helped build the brand, communicate the cause and bolster marketing communication efforts to amplify them in their quiet work.
Solution
Implementing a comprehensive brand build and content marketing strategy, our team delivered the refinement CFUM needed to prepare the brand for a multi-million dollar capital campaign that allows them to unify their children and programs under one roof for the good of their students and families. Our team served as the creative design and strategy team behind the communications of the capital campaign.
Website Development Innovation & Award-winning Digital Marketing
Client
CLE Productions
Industry
National Event and Corporate Large-scale Audio Visual Production
Situation
We began with a full website redesign to better showcase the national event production work where CLE excels. From more robust navigation, search engine optimization to compete in national searches and thought-leadership blogging, our team delivered a website that serves as the foundational springboard to all their marketing communication efforts.
Solution
Fajen Consulting programmed, developed and designed a fresh, responsive design and SEO-rich website for CLE. Using innovative applications in the development, our web team was able to uniquely display CLE's photo gallery of event work, curate optimized blog content for the company and build a custom portal for client billing. To unify the brand across all communications, Fajen Consulting also designed a custom email template to mirror their website's creative style.
about fajen consulting
Fajen Consulting in Iowa is a full-service marketing company with over 20 years of industry experience. Our creative marketing strategies deliver because we listen. Fajen Consulting will build your marketing, brand, editorial plans, and strategies as well as, execute on solutions to drive results!
As a local Iowa boutique marketing company, Fajen Consulting has the experience and teams to make sure you get personal attention.