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Brand Authenticity

Brand Marketing: The Consumer’s Post-COVID Expectation of Brand Authenticity

For years content marketing leaders preached about making our brands more authentic, more genuine. And just when brands like Hershey’s and Apple thought they were nailing it, in walked a new stay-at-home world and pandemic that brought markets, small businesses, and people to their kneesBut it also changed how consumers are seeing celebrities, CEOs – who just like you and …

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Brand Marketing

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