Branding a Smarter Snack

Launching a new product? How do know who will love it if you don’t research it?

We started with intense qualitative and quantitative research to determine market segmentation, product placement and pricing, as well as branding. Our research and creative design prepared the client for the next stage of product development.

Applying primary and secondary research for product packaging, distribution, exploring broker/dealer relationships and food licensing, we developed a full report with recommendations. Then we applied our findings to a full brand development and product packaging prototype.