Amplifying A Modest Mission

For nearly 50 years this nonprofit has done the quiet work of helping low-income children and families paint brighter futures through no-cost programming, meals and mentoring.

As humble servants to their north side urban neighborhoods, CFUM’s zero-cost programming was met with waiting lists and demands for expansion. Truth is, CFUM serves 225 students in three different locations. Rented space and borrowed classrooms helped meet this bourgeoning need, but a new physical space is badly needed. Fajen Consulting helped build the brand, communicate the cause and bolster marketing communication efforts to amplify them in their quiet work.

Implementing a comprehensive brand build and content marketing strategy, our team delivered the refinement CFUM needed to prepare the brand for a multi-million dollar capital campaign that allows them to unify their children and programs under one roof for the good of their students and families. Our team served as the creative design and strategy team behind the communications of the capital campaign.