experience

a little about the work we do and our great clients

Disrupting the norm to move the needle

Marketing experience. How do you gain it? We can tell you. You don’t…You EARN it.

We’ve tackled challenges from a variety of clients in a variety of industries. Each one has presented us with their own distinct story and unique challenges. Solving these for our clients is always a fun ride, marked by new findings and a demand for innovation.

Effective strategies are built on experience.

Client Work
Inspiring, shifting the bar, elevating brands and creating messages, designing digital experiences that tell a story are the foundation of the marketing solutions we develop for our clients.

Fajen Consulting Experience

Discover how our marketing experience and strategies can deliver a competitive advantage.

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marketing services

It starts with understanding your business challenges. We’ll help you navigate through a solid marketing plan to hit your business goals!

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branding + design

Ideas are great, but we believe it also has to look stellar to attract new business. That’s why we work to build your brand and design communications that sell!

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web + mobile solutions

Large or small, we design websites that are responsive and meet the optimization needs of today’s search engines and today’s technology.

our success stories

We love our clients! Our marketing solutions work because we listen first and pledge a committment to make you more successful!

Here are just a few of our client case studies that presented fun marketing challenges and the ability for our teams to dig in and apply unique and innovative marketing solutions.

Smarter snacking

Client

Dalisay Pili Nuts

Industry

Import snack foods

Solution

Launching a new product? How do know who will love it if you don’t research it?

We started with intense qualitative and quantitative research to determine market segmentation, product placement and pricing, as well as branding. Our research and creative design prepared the client for the next stage of product development.

Situation

Applying primary and secondary research for product packaging, distribution, exploring broker/dealer relationships and food licensing, we developed a full report with recommendations. Then we applied our findings to a full brand development and product packaging prototype.

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An integrated approach

Client

Jordano’s Foods, Santa Barbara, CA

Industry

Family-owned, 101-year-old foodservice distributor to Southern California

Solution

This family-run company was seeking a method/medium to integrate their brand, industry messaging and product announcments with their client base. Overall, their objective is to be recognized as an expert in the industry for their clients and soft-sell new products and services through editorial spotlights on customers and foodservice vendors.

Situation

Implementing an integrated marketing approach, we developed a fresh-looking, publication for their audience that spotlights industry trends, successes, products and foodservice advice for the restaurant owner and operator. Now publishing the 17th issue for this client, we’re pleased that the editorial content of this magazine is used as both a business development tool for prospective clients and a resource for foodservice vendors to showcase new and innovative products.

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Taking it social

Client

Life Made Simple, LLC

Industry

Corporate Organizational Consulting Company

Solution

Ready to launch their company, owners recognized the important need to be actively present on social media platforms. To be able to compete with the big players in the industry, they needed a tailor-made social media strategy to boost brand awareness with a corporate and technologically savvy target audience. At the same time, Life Made Simple wanted to manage their profiles with frequent updates and responses.

Situation

Fajen Consulting developed a social media playbook for Life Made Simple and launched the company on all relevant social media platforms. Special emphasis was placed on viral marketing strategies designed to promote awareness of the client on social networking sites such as Facebook, LinkedIn and Twitter. Now Life Made Simple is actively engaging their audience and effectively managing their presence. We were hands-on in concepting as this company worked to broaden their brand among the productivity consulting industry.

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about fajen consulting


Fajen Consulting in Iowa is a full-service marketing company with over 20 years of industry experience. Our creative marketing strategies deliver because we listen. Fajen Consulting will build your marketing, brand, editorial plans, strategies and solutions to drive results! As a local Iowa boutique marketing company, Fajen Consulting has the experience and teams to make sure you get personal attention.

Micholyn Fajen

micholyn@fajenconsulting.com

515.321.0283