Just when you think you know it all…the client teaches you a new lesson! That was the case with a small business launch Fajen Consulting took on. The research, branding, content development, website development, and social media plates were all set to spin yet the seemingly simplest nugget turn out to deliver the biggest gut punch. It’s Not Complete Until …
Tools to enhance your restaurant’s online location
Developing your online persona When restaurant owners have so many plates spinning, it’s often hard to make time to manage or maintain an online presence. Increasingly essential today, a thriving online presence can have a huge impact on attracting potential business and on your restaurant’s sustainability. More than existing on the Internet, businesses today should nurture a living and breathing …
Nutella: Do it like it’s your job
Last month my daughter called home from college and asked me to stop sending her nutella. “I’m eating this stuff like it’s my job,” she complained. I laughed and then I thought about what her funny little comment revealed. That saying is all about passion, gusto, determination – not just nutella (which is unequivocally hazelnut heaven in a jar!) It might be …
Just Who’s Talkin’ About You?
Monitoring the Buzz For one owner, it happened while the customer was still in the restaurant. As one savvy business owner was monitoring their social media portals, he discovered an unhappy customer was blasting in-the-moment tweets about his establishment’s poor service. He immediately identified both the customer still in the building and the problem and then performed quick damage control…the …
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