One of the biggest misconceptions I encounter as a marketing consultant is the belief that a brand starts with a logo. It doesn’t. A logo is an important visual asset. It creates recognition. It helps establish consistency. It can communicate professionalism and personality. But a logo is not your brand. Your Brand Lives in the Minds of Your Customers Long …
The truth is, the story you tell isn’t always the story the customers hear. In fact, it’s one of the most eye-opening moments in the brand discovery process that happens when customer interviews begin. Leadership teams often enter the process with a strong understanding of who they are, what they do, and why customers choose them. Then we start listening. …
I’ve been in this business long enough to remember when building an email campaign meant coding it from scratch, social media strategy consisted of the occasional post, and “automation” was something reserved for enterprise-level budgets. Things have changed…fast. Today, artificial intelligence is no longer an emerging trend. It’s a core part of the marketing toolkit. From nimble startups to major …
It’s a crowded marketplace. That’s why your brand is more than just a logo or a catchy slogan, it’s the driving force behind your business’s identity and success. A well-defined brand helps you stand out, connect with your audience, and build trust over time. Whether you’re launching a new business or refining an existing one, investing in brand development is …
Google crawl budgets can drive your placement in search results or be a detriment to users finding your products or services. If you’re one of the many people who own a business then you’re likely well aware of the constant struggle to succeed. Your website is a critical component to that success, but what if it’s burdened by poor content, …
Email fatigue is real. Inboxes are getting bombarded by the hour with more companies mastering marketing automation. Your email marketing strategies must constantly evolve to adapt to how your targeted audience manages their inbox, as well as the type of content they digest. How do you get your email to stand out and, ultimately, be the one they look forward …
I recently spoke to a group of woman leaders about marketing yourself. To do that, I had to start with my own marketing journey. I was introduced to this group of successful women with a lovely recap of where I’ve been and what I’ve accomplished and it was so kind. But I had to come clean to these ladies. My …
began my marketing career 16 years ago as a far more tentative individual than I am today. Experience has etched me, (and it is still a work in progress) carving me into who I am personally and professionally today. That’s why, as a female professional, I found Sheryl Sandberg’s book, “Lean In” to be so thought provoking.
Millennials: “Ultra Connected” Generation 41% of the U.S. population belongs to millennials 81% own a cell phone 86% use the internet One-third of their life is spent in front of a computer 60% upload and post photos, videos and review content online They make up one-third of today’s bloggers 75% have a social media profile What makes them so important? …
Brand Marketing Collides with High-Quality in the School Lunchroom! When companies are consciously driven to deliver beyond expectations, success is bound to follow. It’s not that long ago that Fruit 66, a juice company located in Richmond, VA set out to create a juice product that delivered something different. But today, just 5 years since they launched, the company is …