For Chief Marketing Officers (CMOs), budget planning is always a nagging ache. No matter the month of the year, your sights are set on this critical responsibility. Of course, a well-planned marketing budget ensures that resources are allocated efficiently and the desired outcomes are achieved. So if you’re embarking on this in August or hot on the heels of the …
For too many companies this is a painful and confusing equation as they try to balance revenue, returns, and sales forecasts. But the equation is easier than you think and it starts with knowing what industry standards for marketing budgets look like. Hey CMO’s! Ready for 2024? Read our Calculating a Marketing Budget: A Guide for CMOs Marketing Budgets | …
The American Marketing Association’s Iowa Chapter awarded Des Moines marketing firm, Fajen Consulting, two first-place wins for marketing and branding campaigns in May 2021 at the annual AMA Iowa NOVA awards event. Each year, AMA Iowa recognizes top marketing companies and agencies across the State. Fajen Consulting won two marketing awards in categories of Best Branding Marketing Campaign and Best …
Fajen Consulting, LLC was pleased to be recognized by the Iowa chapter of the American Marketing Association (AMA Iowa) and to accept the organization’s 2020 NOVA award for the Best Digital Marketing Campaign. Through Fajen Consulting’s work with client CLE Productions, judges cited the application of a well-rounded strategy and sound tactics that helped accomplish the campaign objectives. Combining digital …
For years content marketing leaders preached about making our brands more authentic, more genuine. And just when brands like Hershey’s and Apple thought they were nailing it, in walked a new stay-at-home world and pandemic that brought markets, small businesses, and people to their kneesBut it also changed how consumers are seeing celebrities, CEOs – who just like you and …
Discovering the Secret Sauce of the Hustle This week I was interviewed by a publication about Entrepreneurial Women in Business. What I think I liked most about the experience was that it forced me to consider the efforts that got me here in my career, how I stay focused, who the people are who’ve encouraged me as I built my …
Reputation Management is Getting Corporate’s Attention! This “Internet of Things” has entered a new phase for brands who first had to recognize that having an online presence is powerful. Then recognizing that online presence can drives sales and forces us to innovate. Finally, (and it’s not the last stop in the evolution of digital marketing) that how our brand is …
As both a content curator and marketing strategist for Fajen Consulting, the Editorial Calendar is an essential tool for capturing brainstorming, planning content and executing on the right message at the right time. The benefit of an Editorial Calendar is its multi-function role as a roadmap that outlines expectations, provides clear roles and responsibilities, and assurance that your marketing message …
Social media is like an all-you-can-eat buffet. When you’re feasting on positive comments and compliments about your restaurant, it’s great. But when a few discontented customers fight back with less-than-complimentary critiques, it can feel like social media was designed all along to eat You for dinner. A recent client experienced just that. Since he opened the doors of his restaurant, the …
Aside from the obvious perils like sending pictures of your body parts over Twitter (Thank you Weiner for the confession), simple social media mistakes can stimie your business’ objectives to use it as a tool that engages, builds relationships and eventually has a bottom-line effect. 1. This is Public Domain Ad exec, Donny Deutsch was the first to bring it up …