In today’s connected world, customer experience (CX) has become one of the most important differentiators for any brand. It’s more than great service. It’s more than helpful tools or clever campaigns. It’s the total sum of every interaction someone has with your company—from the moment they hear your name, to the time they make a purchase, and long after. But …
No matter how big or small your business is, your marketing plan is the foundation of how you’ll attract, engage, and retain customers. Without a solid plan, your marketing efforts can feel reactive, scattershot, or disconnected from your business goals. At Fajen Consulting, we believe that developing a marketing plan doesn’t need to be overwhelming or expensive—it just needs to …
Why Online Reviews and Reputation Management Are the New Power Players in Digital Marketing The digital landscape has evolved. First, brands realized an online presence was essential. Then, they saw how digital visibility could drive sales and spark innovation. Now, the game has shifted again—how your brand appears in search results and what others say about you online directly influences …
Seasonality and campaign timing are key to smart budgeting. Demand fluctuates across industries (and if you’re a CMO, you should know yours). Align your marketing efforts with peak seasons, product launches, and key promotions to maximize impact and ROI. One of the most common questions we get as marketing consultants is, “How much should we spend?” The answer? As leaders, …
For too many companies this is a painful and confusing equation as they try to balance revenue, returns, and sales forecasts. But the equation is easier than you think and it starts with knowing what industry standards for marketing budgets look like. Hey CMO’s! Ready for 2024? Read our Calculating a Marketing Budget: A Guide for CMOs Marketing Budgets | …
The American Marketing Association’s Iowa Chapter awarded Des Moines marketing firm, Fajen Consulting, two first-place wins for marketing and branding campaigns in May 2021 at the annual AMA Iowa NOVA awards event. Each year, AMA Iowa recognizes top marketing companies and agencies across the State. Fajen Consulting won two marketing awards in categories of Best Branding Marketing Campaign and Best …
Fajen Consulting, LLC was pleased to be recognized by the Iowa chapter of the American Marketing Association (AMA Iowa) and to accept the organization’s 2020 NOVA award for the Best Digital Marketing Campaign. Through Fajen Consulting’s work with client CLE Productions, judges cited the application of a well-rounded strategy and sound tactics that helped accomplish the campaign objectives. Combining digital …
For years content marketing leaders preached about making our brands more authentic, more genuine. And just when brands like Hershey’s and Apple thought they were nailing it, in walked a new stay-at-home world and pandemic that brought markets, small businesses, and people to their kneesBut it also changed how consumers are seeing celebrities, CEOs – who just like you and …
Discovering the Secret Sauce of the Hustle This week I was interviewed by a publication about Entrepreneurial Women in Business. What I think I liked most about the experience was that it forced me to consider the efforts that got me here in my career, how I stay focused, who the people are who’ve encouraged me as I built my …
As both a content curator and marketing strategist for Fajen Consulting, the Editorial Calendar is an essential tool for capturing brainstorming, planning content and executing on the right message at the right time. The benefit of an Editorial Calendar is its multi-function role as a roadmap that outlines expectations, provides clear roles and responsibilities, and assurance that your marketing message …